“I’ve dreamed of having my own store since I was a young girl. Shopping has been in my blood since I can remember and I always wanted to work in a store. The minute I was old enough to work, I applied for a sales job at my favorite store. It was many years later, when I least expected it, I walked by a vacant storefront, decided to make a call about it, and the rest just fell into place.”
“We adore the Portland Collection by Pendleton which launched last Fall. Some of our always-in-stock stapls [include] TOMS, Genetic Denim, Weston Wear and Eva Franco.”
What kind of experience can shoppers expect at Horseshoe?
What really has set us apart is that we are just simply having fun helping our customers find clothing that they feel great in. Being genuinely sincere and offering helpful service is the “down home” spirit we embrace.
You recently launched Shophorseshoe.com, a new venture for your business. Why do you think brick and mortar stores are important?
Brick and mortar stores still offer something you can’t capture on the internet [such as] being part of a community, having the ability to touch product and to try it on. Shopping is more than a visual experience, we are tactile by nature, therefore part of the process is feeling the merchandise.
Is Seattle a good place for boutique shopping?
Seattle is perfect for boutique shopping because the city has established neighborhoods with very supportive communities. We are not only prideful in our city as a whole but in the neighborhoods we choose to reside in. There is a tremendous amount of support in regards to “think local” with shopping and dining in Seattle. As a whole, we are not driven by the ‘big box’ businesses as much as we want to find and support unique one-of-a-kind places.