After 33 years in the business, Betsey Johnson, has solidly vamped and re-vamped her lifestyle ready-to-wear label in a way that stands apart from others. Her high energy and youthful spirit have stood the test of time which has given ladies a lesson on being a uniquely expressive individual. Over the last year, the American designer and renowned fashion icon introduced Pink Patch which promises to offer BJ’s signature designs at an affordable price point.
Betsey and her team have taken on various shapes of sheaths, micro-mini skirts, tulle tutus and over sized tanks. Complimenting all the silhouettes will be slinky jersey, chiffon and denim, with hints of stretch corduroy and velvet. In addition to this darling collection, evening wear is offered in duchess satin, charmeuse, taffeta and tulle. Truly identifying between a mash up of the mischievous Pippi Longstocking meets the emo-teens from 90′s sitcom My So Called Life.
BJ states, “Making my collection more accessible to a broader range of my customers is my dream come true. With ‘Pink Patch’ I am thrilled to be making affordable clothes for myself, my friends, my family and my fans. With ‘Black Tag’ I get to take my designs to another level of creativity and quality.”
Black Tag is a separate black-tie collection that radiates even more elegance and identifies an elevated level of style through sophisticated design, offering fanciful suiting, elegant jackets and languid gowns in lush fabrics – all while staying true to the quirky aesthetic. Both of the new sub-labels have gained positive attention among old and new followers keeping the momentum steady rockin’. Betsey Johnson certainly does not skip a beat so be sure to stay in tune with all of the playfulness she has in store. We are simply ticked pink!
Images Courtesy of Betsey Johnson
